As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

Two of the world’s biggest digital platforms are reimagining what social commerce looks like - and Chemist Warehouse is among ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

As AI reshapes industries, Rishad Tobaccowala argues that the biggest mistake companies make isn't failing to adopt AI, it's ...