A new Burger King restaurant will be built at West 26th Street and Peninsula Drive in Millcreek. The Burger King previously located at the intersection, at 2872 West 26th St., is being demolished. It ...

The recent broadcasts of the Oscars on ABC and the ongoing NCAA March Madness telecasts on CBS and the former Turner Networks have presented a bold-faced example of how old-fashioned TV advertising ...

Burger King purchased quite a few expensive ad spots during the Oscars to deliver a surprising message to tens of millions of viewers: “We’re sorry.” Airing a spot like this is a huge gamble for any ...

Burger King is in full concession mode, admitting that “somehow, somewhere fast food just fell off — us included.” This admission is the inspiration behind the chain’s new brand creative, called ...

Burger King launched a new campaign, “There’s A New King And It’s You,” with an ad that aired during the Oscars on March 15, per details shared with Marketing Dive. It also officially “fires” the ...

Burger King has appointed Mojo Supermarket as social agency of record and Praytell as public relations AOR for the U.S., per news shared with Marketing Dive. Mojo Supermarket will lead Burger King’s ...

I don’t know if you can call it a burger war yet, but now that McDonald’s has introduced the Big Arch and Burger King has made some improvements to the Whopper, and … Oh, what the heck. Let’s call it ...

Earlier this week, Burger King claimed it had improved the Whopper by making three adjustments to its flagship burger. Serving the burger in a cardboard box instead of just paper, so it doesn’t get ...

Burger King is making its first major update to the Whopper in about a decade. The Miami-based chain said it has refined its signature flame-grilled hamburger following customer comments, according to ...

Burger King is updating its signature Whopper for the first time in nearly a decade, the company announced Thursday. After receiving feedback from customers, the fast-food chain said it will now serve ...

They’ll be getting it their way. Burger King is giving its signature Whopper a facelift for the first time in a decade, following complaints from its customers, the fast-food chain announced Thursday.

According to a press release, Burger King launched an initiative inviting guests to call or text Tom Curtis, the president of Burger King U.S. & Canada. Curtis said while Burger King is making changes ...