In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

IF you have a few Hot Wheels cars in your attic from when you were a child, now may be the time to check how much they could ...

Universal’s “Wicked” is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of ...

Universal’s theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. The green-and-pink ...

Nosferatu perfume to Wicked mac-n-cheese – how movie merch went bonkers - If you want to smell like a vampire or have your microwave meal tell you if you’re more Glinda then Elphaba, there’s a product ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

told the Los Angeles Times last month that adult interest in its brands like Barbie has surged in recent years, with adults ...

This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...