In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

Toy giant Mattel is now grappling with just that kind of jaw-dropping misstep, after packaging for new dolls inspired by the film version of Wicked directed customers to a porn site instead of the movie’s landing page.

This porn purveyor is suddenly way more “Popular,” thanks to “Wicked.” A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn site.

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend,

Mattel has issued an apology after a misprinted URL on its Wicked doll packaging accidentally directed people to an adult website The link was supposed to send consumers to the official WickedMovie.com page,

Mattel has pulled its line of 'Wicked' dolls from retailers due to a misprint on the packaging that directed consumers to a porn site instead of the movie's official website. The toy giant issued an apology for the 'unfortunate error' and advised parents to discard the packaging or obscure the incorrect link.

Mattel’s Wicked doll misprint results in 12-year traffic high for porn website - The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’