This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Margot Robbie may have spent most of 2023 in full-on Barbie cosplay for the promotion of everyone's favorite movie, but now ...

There was also a dance floor, a ton of Barbie doll sets and accessories as party favors, and a pink Kaavia-Barbie cake, which ...

Mattel's highly anticipated 'Wicked' doll collection has been pulled from the shelves after fans spotted an X-rated mistake ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

If you want to smell like a vampire or have your microwave meal tell you if you’re more Glinda then Elphaba, there’s a product for that ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

Despite the huge popularity of this iconic toy, Barbie has sparked her share of debate since she first hit the market 60 ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox.