As AI makes content easier to create, the opportunity is to build resources that help buyers make decisions, solve problems, ...

Traditional B2B lead generation rewards volume. Marketing attracts contacts, qualifies some of them, and passes the strongest ...

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...

The NFL once again ruled the TV upfront this year, with advertisers getting in early on inventory that media buyers tell us ...

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.

EU member state measures implementing the Empowering Consumers for the Green Transition Directive, or EmpCo, are required to take effect on ...

Enso bills itself as a research lab for growth hacking, using AI agent fleets to find cracks in distribution platforms. But ...

Meanwhile, the results have been strong enough for some buyers to justify the investment even without full visibility into ad placement. For one Jellyfish client, continuous optimization drove CPM ...

Political ads will saturate screens and strain attention. Five practical frameworks help brands offer calm, humor, simplicity ...

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to ...

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...