Every year, the anticipation of the Amazon Toy List—AKA “Santa’s Toy Catalog”—in the mail is what kicks off our holiday season with my son. As soon as September hits, it’s a family tradition that we ...

I'm the baby and kids gear writer, a mom to three and former teacher. As gifting season begins, Amazon revealed their picks for the most popular toys of 2025. As a baby and kids writer and mom of ...

The Amazon Holiday Kids Gift Book, which has hit mailboxes months ahead of Christmas, has become the modern child's wish book ...

A 40-piece Magna-Tiles racing and construction set is on sale for 30% off during Amazon's Prime Big Deal Days. The popular toy set is currently priced under $50, down from its usual price of $69.99.

It's the last day of Amazon Prime Big Deal Days, and some shoppers are using deals to get a head start on the holidays. Amazon recently released its holiday kids gift book. If your loved ones have ...