URLs Matter: Mattel has issued an apology following the discovery of a significant misprint on their new "Wicked" ...

Mattel faced a major embarrassment after discovering that a misprinted website on its "Wicked" movie doll packaging directed ...

Most shoppers commenced their customer journey on a retailer website or mobile application ... and Bloomreach, among others.

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves after social media users noticed a glaring mistake on ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

Multiple retailers, including Target and Amazon, are already selling the "Wicked" products online and in stores ...

Look, we all know Barbie looks at porn. She’s an adult woman, it’s no big deal. But it’s maybe more of an issue when she ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel recalls 'Wicked' movie dolls after packaging error directs to an adult website instead of the official film site.

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.