PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

PepsiCo unveils its first corporate rebrand in 25 years, marking a transition from a beverage-and-snack company to a ...

View the full release here: "GenStudio brings together best-in-class Adobe capabilities for businesses to remain competitive ...

In this HBR Executive Live, former PepsiCo chair and CEO Indra Nooyi joins HBR editor at large Adi Ignatius for a wide-ranging conversation on everything from her personal career journey to her advice ...

Mauro Porcini is, amazingly, Samsung’s first ever chief design officer. He’s got a hell of a job ahead of him.

When you think of Apple, you probably picture that sleek bitten apple. When McDonald’s comes to mind, it’s those golden ...

Mug root beer may seem like a standalone product, and it is in many ways, but it's owned by a conglomerate. Here's how the ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Adidas is recognised all over the world, but few know the real meaning behind the brand's iconic three-stripes. If you walked ...

Normally, when a big chain shuts up shop, there’s grief, nostalgia, and maybe even a petition – think of the outcry when ...