Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as ...

Gowthaman Ragothaman, founder of Saptharushi, aims to reshape advertising by prioritizing audience control and privacy in a changing digital landscape.

AMENIA, NY — The advertising industry built itself on the assumption of near-universal consumer addressability. That assumption is yet to be realized. And most of the ecosystem is still catching up to ...