CTV offers the scale of television with layers of targeting and measurement, but marketers are still figuring out how much ...

Artificial intelligence could unlock approximately USD 230 billion in annual value across the global upstream oil and gas ...

India’s connected TV (CTV) audience has reached 207 million viewers across an estimated 62 million to 65 million households, registering threefold growth since 2022, according to a study by WPP Media ...

NEW YORK, Aug. 10, 2026 /PRNewswire/ -- MobileFuse, a leading advertising and technology platform, today announced a long-term partnership with Adstra, a leading identity resolution and data solutions ...

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Unveiled at the Cannes Lions International Festival of Creativity, the industry-first product introduces patient check-in targeting and access to a national network of premium screens across the ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Lockr, by Viant, today announced a major expansion of its audience integration management platform — “giving publishers a single point of access to the leading alternative identity solutions, so they ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

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NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...