Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,” AMC said in a ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

AMC Theatres plans to slash ticket prices in half every Wednesday starting July 9 for members of the loyalty program. The “50% Off Wednesdays” promotion will be available all day long at AMC locations ...

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted ...

But soon, this real estate is about to expand in time and contain commercials for more things that aren’t movies. AMC Theaters has revealed it will add EVEN more commercials to its pre-movie ...

One of the largest movie theater chains in the world recently announced a change to what their customers can expect to see when visiting one of their locations.

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies. The Hollywood ...

AMC was one of the original meme stocks. The large movie theater company has struggled, though, as streaming apps and other ...