The most obvious application of aesthetics to a car is in its name — as you want it to convey resilience, reliability, approachability, and so on. The name of a car is generally a well-rounded ...

The Samajwadi Party, part of the INDIA (Indian National Developmental Inclusive Alliance) bloc, has threatened to field 25 to 30 Independent candidates in Maharashtra's assembly elections if the ...

The new rebranding of Goldfish under the name “Chilean Sea Bass” was announced on Wednesday by the Campbell’s Company, per CNN. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...

So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name,” Danielle Brown, the vice president of Goldfish, told CNN. “Chilean Sea Bass” labeled ...

The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand aims to expand its appeal toward adult ...

The Pepperidge Farm snack brand is tweaking its name for a limited time to “Chilean Sea Bass,” a more grown-up title, the Campbell’s Company announced Wednesday. It’s part of a strategy to ...