Costco has reversed its long-standing beverage partnership, restoring Coca-Cola products to all 921 global food courts by ...

Coke and P&G are in a league of their own when it comes to combining consistent dividend raises and high yields.

The Indianapolis Motor Speedway has signed a multiyear partnership that includes sponsorships around the Indy 500.

The once-discontinued flavor made a limited return last summer. When Coca-Cola temporarily brought the item back for a very ...

Coca-Cola Consolidated (NASDAQ: COKE) has outperformed the market over the past 15 years by 13.0% on an annualized basis ...

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Two retro sodas are being positioned for a comeback by Coca-Cola company. Diet Cherry Coke is returning, with reports suggesting a permanent relaunch nationwide. Mr. Pibb will get new packaging, extra ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

A new study found that people with type 2 diabetes who drank diet soda didn't get any healthier when switching to water—in ...