Cadillac, Super Bowl and F1
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Marc Hynes has joined Cadillac's F1 team ahead of its debut season in the sport.
While success is hard to quantify for Cadillac in its first season in Formula 1, the expansion team is still keen to make an impression
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Valtteri Bottas lifts lid on Cadillac timeline and emotional start: "People were crying"
Bottas says his first conversations with Cadillac began more than two years ago
Given Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX — along with a joint reveal of the color scheme on a show car positioned in New York’s Times Square — there was plenty to anticipate from the team on Sunday.
Revealed during Super Bowl LX and on Times Square screens in NYC, the Cadillac F1 team’s first livery is said to represent “far more than a paint scheme.”
Cadillac will embark on its maiden F1 Grand Prix in less than 30 days. And its car looks very... Mercedes-like.
Valtteri Bottas says Netflix's "Drive to Survive" producers were quick to plan filming after he signed for Cadillac
For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a contender?