Speaking in an exclusive interview with Bloody Elbow, the UFC co-creator and Combate Global CEO praised Dana White as the greatest promoter of the 20th and 21st centuries.

Paramount+ and UFC announce their first live collaboration with UFC 324, offering exclusive access to all marquee events.

Ahead of UFC 324, its Paramount debut, the promotion revealed a new numbered event main card start time of 9 p.m. ET, a one-hour shift forward from its long-standing pay-per-view main card start time of 10 p.m. ET.

UFC president Dana White appeared on the broadcast of the Cowboys and Chiefs game on Thanksgiving to announce its first non-PPV premium event on Paramount+ at T-Mobile Arena, including a shifting

Ultimate Fighting Championship (UFC) and Paramount+ will kick off their billion-dollar programming partnership in just a few weeks — which includes a handful of events on CBS — but the promotion has yet to reveal the lineup for its first fight card under the new deal.