Tom Cruise surprised Dallas moviegoers Thursday at advance screenings of Mission: Impossible – The Final Reckoning. He appeared at the Cinemark on Webb Chapel Road and the AMC in NorthPark Center. Both theaters are equipped with IMAX technology,

He may not have rappelled down the front of the IMAX movie screen like we secretly wanted, but Oscar-nominated actor and action star Tom Cruise still made a grand entrance at the AMC Rivercenter 11 Thursday afternoon in front of an enthusiastic crowd.

Last year, theater owners and industry professionals wrung their hands as Memorial Day box office performance tanked. This year could not be more different.