Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI.

Just one day after fielding questions about Apple’s lag in AI, Tim Cook held what Bloomberg described as an ‘hourlong pep talk’.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched ...

Cook said Apple has bought seven companies this year from "all walks of life." Apple's deals have been much smaller than ...

Tim Cook has now served as Apple's chief executive officer (CEO) for longer Steve Jobs' entire tenure, including the latter's ...

Apple is stepping up its commitment to artificial intelligence, with CEO Tim Cook announcing the company will “significantly grow” its investments in AI during its recent Q3 2025 earnings call.

Cook, meanwhile, who turns 65 in November, has shown no signs of stepping down or preparing a successor. Sabih Khan, senior vice president of operations at Apple, has been promoted to the No. 2 slot.