Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Avoid third-party platforms that offer selective data, says Laurence Carton of Tug Agency. Proprietary tools can give you an ...

The silly-but-fun ‘Man, That Feels Good’ ad campaign comes from ad agency Zulu Alpha Kilo.

Liberation Day or inflation day? Trump’s new tariffs land like a sledgehammer on global trade. Here’s what marketers need to ...

Every superpower comes with an Achilles’ heel. In today’s marketing world, two dominant forces – advanced mark eting sciences ...

Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.

The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...