Use a screen reader: Test your email with tools like JAWS, NVDA, or VoiceOver. This lets you experience the email as someone ...

Jason Chung is an account manager at TechWyse and helps clients navigate digital marketing, specializing in Google Ads. With a background in sales and marketing, Jason has previously worked at other ...

Getting someone to stop scrolling is hard. Getting them to swipe through five, seven, or ten slides is even harder. A strong LinkedIn carousel has to earn that next swipe. The first slide needs a ...

Google has been giving its AI permission to rewrite product titles. Advertisers can finally see what it has been saying. A new Product titles report is appearing in Google Ads for AI Max for Shopping ...

AI is making software vulnerabilities easier to find. WordPress now has to make sure fixing them can keep pace. The WordPress security team has launched a new coordinated effort aimed at changing how ...

For a decade, digital media strategy followed a simple blueprint: allocate brand awareness dollars to traditional broadcast television and performance dollars to search and paid social and treat ...

YouTube advertisers can now route viewers directly into brand conversations via messaging apps without leaving the platform. Google confirmed the changes as part of its August Demand Gen Drop, which ...

Microsoft Advertising advertisers now have an official technical reference for sending conversion data directly from their servers, bypassing the browser-based tracking methods that ad blockers and ...

Google can now treat the same problematic section of a website differently depending on where the person searching happens to be. Starting August 30, pages caught under Google's site reputation abuse ...

Expanding into new markets often looks straightforward at first glance, but the reality is far more complex. Strategies that perform well in one country don’t automatically succeed elsewhere, even ...

ChatGPT receives a higher proportion of paid clicks from Google Search than any other top destination on the platform. That finding comes from iPullRank's zero-click behaviour analysis, published in ...

YouTube advertisers running Demand Gen campaigns now have platform-specific conversion benchmarks to guide creative decisions. Google published a new "Creative guidance on YouTube" help document in ...