Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

Yousuf Rangoonwala reveals how bold conviction, creative risk-taking and a purpose-driven strategy helped Nihar Shanti Amla ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

Amazon Prime Video’s move to introduce ads in India marks a pivotal shift in the OTT landscape. While advertisers eye a ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...

The Pulse Magazine presents Goafest Chronicles, a special edition capturing the energy, insights, best campaigns and ...

Rishad Tobaccowala delved into how brands and leaders can stay relevant in an AI-driven world by leaning into human ...

In this conversation, Namrata reflects on building a legacy through experiential brand moments, why PR is the unsung hero of ...