Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3.

If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...

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The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program genres. In this week's edition, I look at #20-11, which have just as ...

The Kansas State Wildcats defeated the NC State Wolfpack 28-19 to win the 2023 Pop-Tarts Bowl -- the annual college football bowl game played in Orlando, Florida, originally known as the Sunshine ...

Jonathan Kagan, Amsive director of search and digital media strategy, says his agency plans to test the anti-algo concept in 2025. He first heard about it in 2019, unrelated to online advertising.

Last year,’ Warner Bros. Pictures’ release of ‘Barbie’ (itself adapting a Mattel property) set a new standard for the barrage of brand collaborations accompanying the most hyped new ...

Netflix delivered strong NFL broadcast-like viewership for its exclusive and first-time NFL airings on Christmas Day -- averaging 24.2 million U.S. viewers for two games, according to Nielsen ...