Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...

Search is evolving in 2025. What does that mean for your SEO strategy? And how do you plan for the unknown in your marketing?

Unfortunately, e-commerce websites don't always do right by their visitors. Sometimes they employ "dark patterns," or tactics that trick online shoppers into completing actions that benefit the brand ...

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Explore the balance between authenticity and AI in marketing. Understand how AI can complement human creativity while preserving real, human connection in your strategies.

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

Webinars are everywhere, which means your audience has more choices than ever about which ones to sign up for. And if you aren't getting the attendance numbers you'd like, a few factors may be at play ...