Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches app store inside ChatGPT, challenging Apple and Google. OpenAI unveiled a built-in app ecosystem for ChatGPT, ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Turn Press Releases into a modern Answer Engine strategy. How to use AEO and press releases to get AI to favorably feature ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...