Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.

Which types of content do consumers of various ages want to see more of from brands? Do some branded content formats resonate more with certain age groups? Find out. See the study results here.

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.

Mobile - Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of ...

Do you need a celebrity marketing strategy that covers all the bases? Check out MarketingProf’s top 10 tips for using a celebrity spokesperson today.

Search Engine Marketing - Textbooks was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.

The most popular accounts on Pinterest. The topics and subtopics those accounts tend to cover. How frequently they pin content. Check out this infographic for those and more.

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Market Research - Learn a technique for thinking about your customer's perceptions.

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...