The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.” ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...