Campaign Live7h
March proved it’s Murakami’s world and brands are happily living in it
In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...
Campaign Live9h
Elon Musk’s xAI acquires X for $33 billion
Social media platform X has been acquired by xAI, Elon Musk’s AI startup, in an all-stock transaction which values xAI at $80 ...
Campaign Live8h
‘Digital twins are not the enemy’ — H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...
Campaign Live9h
Oatly head creative says ‘F*ck milk’ after Irish-exiting his successful tenure
Global chief creative officer John Schoolcraft is pleased that nobody noticed he concluded his time with the oat milk brand 9 ...
Campaign Live10h
Klick Health’s ‘arresting’ anti-trafficking PSA for The Exodus Road
The dual-screen experience created by Klick Health encourages audiences to take a second look at the signs of human ...
Campaign Live5h
Havas Formula boosts launch of Michelle Obama’s Plezi Hydration sports drink
Havas Formula is supporting the launch of former first lady Michelle Obama’s Plezi Hydration sports hydration drink. Plezi Hydration launched on March 26 with help from four-time NBA champion Steph ...