Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas?

Drinks company said the change has 'improved the effectiveness' of its marketing.

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Adland reacts to OpenAI’s launch of ChatGPT-5 and its impact on human-made content and ownership. by Lucy Shelley ...

The campaign was created by WPP Open X, led by Ogilvy and supported by EssenceMediacom and Hogarth. by Charlotte Rawlings ...

Long pitches are killing agencies, and clients ultimately end up paying the price. The hard truth is that we are an oversupplied industry, with a finite pipeline of new business (and falling: down 28% ...

Top five spots mostly occupied by agencies outside of the top five last month.

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content. by ...

Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in ...

Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

Incumbent agency is no longer in the running for the account, Campaign understands.

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