Drinks company said the change has 'improved the effectiveness' of its marketing.

Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas?

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Adland reacts to OpenAI’s launch of ChatGPT-5 and its impact on human-made content and ownership. by Lucy Shelley ...

Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

The campaign was created by WPP Open X, led by Ogilvy and supported by EssenceMediacom and Hogarth. by Charlotte Rawlings ...

Behind the Screens Ep. 2 “In TV we trust?”: Sam Hunt, senior media manager at Lloyds Banking Group and co-chair of the TV & Video Steering Group at ISBA, addresses how to build trusted brands in the ...

Incumbent agency is no longer in the running for the account, Campaign understands.

Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in ...

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Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content. by ...

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