Drinks company said the change has 'improved the effectiveness' of its marketing.

Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas?

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Adland reacts to OpenAI’s launch of ChatGPT-5 and its impact on human-made content and ownership. by Lucy Shelley ...

The campaign was created by WPP Open X, led by Ogilvy and supported by EssenceMediacom and Hogarth. by Charlotte Rawlings ...