B2B Marketing Magazine1d
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation
B2B organisations are facing unprecedented levels of disruption driven by rising operating costs, shifting buyer behaviours, ...
B2B Marketing Magazine1d
Unlocking a B2B marketing goldmine of campaign and creative data
We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you ...
B2B Marketing Magazine1d
B2B Marketing and Endeavor Business Media Announce Partnership
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...
B2B Marketing Magazine3d
Why Leaning Into Relationships Matters More Than Ever?
Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...
B2B Marketing Magazine7d
So What Is This Thing Called a Brand?
There are countless ways to address this question. The conventional definition of a brand is “a relationship based on a guarantee you can trust.” Another take, according to Ashley Friedlein of ...
B2B Marketing Magazine7d
Leading a B2B marketing transformation, with Pearson’s Rachel Exton
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation ...