Observer

Honey Deuce and the Making of a U.S. Open Tradition

Grey Goose’s Aleco Azqueta explores what separates a successful event sponsorship from a brand becoming part of an event’s ...
Observer

Aleco Azqueta

Aleco Azqueta joined the GREY GOOSE team as Vice President, North America Marketing, in the fall of 2020. In his new role, ...
Observer

25 Years Later, 9/11’s Artifacts Still Call for a Different Level of Curatorial Care

Aaron Noble of the New York State Museum described a post-attack scene in which recovery crews and the institution’s staff ...
Observer

How the U.S. Open Turned a Cocktail Into Cultural Shorthand

The Wall Street Hotel’s Valeria Gonzalez examines what the Honey Deuce’s rise at the U.S. Open reveals about the making of an ...
Observer

Chanel CEO Leena Nair on Keeping Luxury Human in the A.I. Era

Chanel CEO Leena Nair says human connection, craftsmanship and people-first leadership will matter more as A.I. reshapes ...
Observer

Valeria Gonzalez

Valeria is the Head Bartender at The Wall Street Hotel and brings more than 11 years of experience behind the bar. After beginning her career in fashion, she found a new creative outlet in cocktails, ...
Observer

Seoul’s ParkSeoBo Museum Isn’t a Temple to Its Namesake

Director Sam Seung-ho says the institution will be a platform for younger, emerging artists rather than a static tribute to the late Dansaekhwa master.