Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators ...

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad ...

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to ...

A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report ...

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and ...

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how ...

Saudi Arabia’s automotive market has reached a stage of maturity where the product alone is no longer a source of meaningful differentiation. With widespread ...

Global beauty retailer Sephora and South Korea’s CJ Olive Young are preparing to expand access to Korean beauty brands into ...

Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for ...