Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The software company’s new tools already count The Home Depot, Disney and Coca-Cola as customers.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

Ad Age's crossword puzzle for October 31, 2025.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

By questioning, experimenting and staying grounded in human insight, Gen Zers can keep the human touch in marketing.