MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

This viral serum is transforming natural brows one step at a time and customers can now find it at a reduced price ...

If there's anything you can count on for a restorative perk-me-up, it's a trip down to your favourite retail malls, especially when you've got exclusive access to offers aplenty. Whether you're ...

Alli Webb is back in the hair category, but the perfect blowout is out. Instead, the Drybar cofounder's new hair brand, Messy ...

One/Size came out with a glass skin-setting spray that'll have you *gagged*. You'll be texting everyone selfies and talking ...

Each year, beauty retailer Sephora designates a group of online beauty influencers as ambassadors. This year's "Sephora Squad" includes three women in their 50s and two of them are from the Chicago ...

“Gorgeous coverage! I typically buy $40+ foundation, but I needed something in a pinch and have no Sephora locally. This ...

But according to sources in The Sun (who should be taken with a grain of salt!), Justin is having some jealousy issues when it comes to Hailey's success. In fact, things are allegedly at the "breaking ...

The LVMH-owned retailer has signed a data sharing agreement with the intelligence company to provide a better insight into the US beauty space and consumer buying behaviour ...

Sephora and NielsenIQ have entered a multi-year data sharing agreement to provide deeper, omnichannel insights into the North ...

South Korean beauty brands are rapidly expanding into U.S. retail stores, capitalizing on viral online success and rising ...

The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...