PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

The best lip pencils for lining your pout, from MAC Lip Pencil in Ruby Woo to Tilbury's Lip Cheat in Pillow Talk.

Though the only Euphoria and Coachella crossover we’ve ever gotten was Zendaya’s surprise performance at Labrinth’s 2023 set, ...

If you're into celebrities or skin care, you probably know by now that Hailey Bieber came out with a skin-care line, ...

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ...

Content creator and Beauty Access founder Isan Elba dishes on her favorite makeup products, everyday makeup routine, plus her ...

It pairs seamlessly with any lip oil/gloss/balm, so you can layer on your favorite hydrating formula without needing to rely on drying lipsticks for bold pigment. The only downside? You need a wet ...

Hailey Bieber's beauty brand Rhode has been a viral sensation since its initial 2022 launch, and there's one product in particular that the brand is best known for. The Peptide Lip Treatment ...