Former Auburn basketball legend and sports media mogul Charles Barkley is just as famous at this point for his TV career as ...

Georgia’s head coach calls for balance and transparency in NIL as recruiting wars escalate and non-revenue sports face ...

Smart's comments come on the heels of the Bulldogs losing out on five-star offensive tackle Jackson Cantwell, who reportedly ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

Louisiana governor Jeff Landry is seeking a competitive advantage for state college sports programs with NIL in recruiting.

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

OKLAHOMA CITY — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the center.

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

“There’s nobody, legal or illegal, who has given more money to Auburn than me,” Barkley told the gathered media. “Let’s get ...

USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

Many college football programs have moved their NIL in-house as they prepare for the impending House settlement.