The group of volunteers had laser pulses shot into their eyes, enabling them to perceive a brand new blue-green color that ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a complementary shade of raspberry ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

UC Berkeley's Oz platform has revealed a new color called "olo," which could advance vision research and lead to potential ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Corvette could introduce two new paint options to the premium sports car's color palette: Blade Silver Metallic and Roswell ...

GMC Sierra EV debuts several new exterior paint options. Now, we're taking a closer look at the updated paint palette for the ...

A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...