For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like Facebook and Instagram.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users. Click for my META stock update.

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over 150 countries and a focus on business use.

State television alleged the app — without offering specific evidence — gathered user information to send to Israel.

You can now create and modify images using ChatGPT’s AI chops inside WhatsApp without having to use the ChatGPT app at all. WhatsApp, the MetaAI-owned messaging app, caused more than a little controversy recently when it added a new Meta AI button to its interface that was impossible to remove.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.