Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

The Macy’s Thanksgiving Day Parade began in the 1920s with a now-iconic float, becoming a holiday tradition that’s watched by millions of people every year. RELATED: Everything to Know About ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, marking a significant expansion to unlock content ...

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...