Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

In 1996/97, we saw Reebok become the Reds’ kit supplier and, in turn, they became the second sponsor on a ticket stub – that ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The close-knit relationship between the ‘Beautiful Game’ and commercial airlines is one of eye-watering sums of money and the ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Arsenal and Liverpool have been dealt a blow as Jonathan David revealed his transfer ‘preference’ ahead of the upcoming ...

Liverpool and Adidas will reunite from next season onwards and their first collection of kits for 2025/26 is to see Liverpool ...

‘For Arsenal, he is the absolute top target. For Liverpool, he’s one of names they are considering in that position.’ It’s understood Newcastle will not entertain any offers that fall short of the ...

Liverpool FC continues to be one of the most successful and well-supported football clubs in the world. With a passionate ...

The iconic badges of teams like Barcelona, Real Madrid, Manchester United, Liverpool and Arsenal are recognised around the ...

Despite losses in the Carabao Cup final and Champions League Liverpool's season is still a great accomplishment ...