Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line.

Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,