Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...

Derrek Lee can still recite some of the chants that fans created to cheer on his dad during his days playing baseball in ...

Young women carry beer kegs on their backs, drawing a cold draft while you’re seated watching the game. Fans are clearly more ...

Shohei Ohtani hit a towering solo homer in his return to Japan, taking Chicago Cubs pitcher Nate Pearson deep with a ball ...

Chicago Cubs fans take pride in being underdogs, a role that ended briefly when they won the World Series in 2016 to end a ...

Expectations are growing for the Japanese market to be a driving force for Major League Baseball's global growth strategy.

For the Dodgers, Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki will look to build on their past success while striving ...

An exhibition highlighting the long and storied history of baseball in Japan will open at the National Baseball Hall of Fame ...

I have seen an image of Shohei Ohtani, wearing jeans and a white T-shirt, gazing out from a vending machine while standing in ...

The regular season is kicking off in Tokyo with a two-game series between the Los Angeles Dodgers and the Chicago Cubs, both of which have been boosted by Japanese players.

There was little doubt this was no ordinary baseball game. But the Japanese players who were playing in front of their home ...

While the Chicago Cubs couldn't get a win during the two-game Tokyo Series against the Los Angeles Dodgers, they did leave an indelible mark on Japanese culture ...