Immersive theatrical experiences draw audiences directly into the action. There are two doing that in New York now; in the ...

The CEO of Kemo Sabe has built one of the most immersive retail experiences in the world. Here's how to create the best ...

It’s the latest immersive experience to go viral for all the wrong reasons after fans who’d paid up to £300 to see a hologram ...

CBS News talks about how the beloved 1939 classic The Wizard of Oz is taking on a new form inside the Las Vegas Sphere, where ...

An immersive sinking, photo ops and emergency whistles in the gift shop, London's new Titanic experience may have crossed a ...

The Las Vegas Sphere will soon screen 1939's "The Wizard of Oz" in a new immersive film experience. The project places ...

Dream Point, Dublin’s newest landmark experience and already one of the city’s most talked-about family attractions, is set ...

Subway is coming to the golf course with a new, limited-time immersive experience that takes fans into the world of Happy ...

YVR’s interactive shopping experience now includes North America’s first airport listening room, plus local goods and ...

The internationally acclaimed Montréal-based innovator in immersive arts, PHI Studio, will introduce two of its most ...

A new immersive experience in Tampa features Vincent van Gogh's classic artwork. It includes small immersive theaters, ...

The exec will work on "blending the cinematic with the tangible to create fully immersive, location-based worlds, an exciting ...