Immersive theatrical experiences draw audiences directly into the action. There are two doing that in New York now; in the ...

The CEO of Kemo Sabe has built one of the most immersive retail experiences in the world. Here's how to create the best ...

It’s the latest immersive experience to go viral for all the wrong reasons after fans who’d paid up to £300 to see a hologram ...

The "next Kate Upton" is going viral for her latest swimsuit photos shared to social media. Upton, a three-time Sports ...

CBS News talks about how the beloved 1939 classic The Wizard of Oz is taking on a new form inside the Las Vegas Sphere, where ...

An immersive sinking, photo ops and emergency whistles in the gift shop, London's new Titanic experience may have crossed a ...

The Las Vegas Sphere will soon screen 1939's "The Wizard of Oz" in a new immersive film experience. The project places ...

Dream Point, Dublin’s newest landmark experience and already one of the city’s most talked-about family attractions, is set ...

Experience Dome Vancouver’s new nightly immersive shows at the H.R. MacMillan Space Centre, featuring new projections, sound, ...

Subway is coming to the golf course with a new, limited-time immersive experience that takes fans into the world of Happy ...

Media groups and entrepreneurs are turning to experiential shows, giving a new lease of life to intellectual property ...

YVR’s interactive shopping experience now includes North America’s first airport listening room, plus local goods and ...