Immersive theatrical experiences draw audiences directly into the action. There are two doing that in New York now; in the ...

The CEO of Kemo Sabe has built one of the most immersive retail experiences in the world. Here's how to create the best ...

An immersive sinking, photo ops and emergency whistles in the gift shop, London's new Titanic experience may have crossed a ...

Dream Point, Dublin’s newest landmark experience and already one of the city’s most talked-about family attractions, is set ...

Experience Dome Vancouver’s new nightly immersive shows at the H.R. MacMillan Space Centre, featuring new projections, sound, ...

Subway is coming to the golf course with a new, limited-time immersive experience that takes fans into the world of Happy ...

Media groups and entrepreneurs are turning to experiential shows, giving a new lease of life to intellectual property ...

As ship interiors are updated, older duty‑free aisles are being refurbished into thematic boutiques that feel elevated, ...

EXCLUSIVE: Cosm — the entertainment concern that melds old-school planetarium with state-of-the-art immersive technology in a ...

As the nation reflects on the 250th anniversary of the American Revolution, Westchester County will host Rev Fest 250, a ...

Virtual reality nature experiences significantly reduced chronic pain symptoms and altered pain signal processing in the ...

Leadership Columbus’ Signature Program is marketed as a "10-month immersive experience that transforms passion into impact." ...