Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

“…a shocking development…meaning ad tech companies can still use the targeting technology in the world’s most popular web ...

Articles started spreading this weekend suggesting Apple was warning iPhone users to delete Chrome immediately. Here’s the ...

The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to ...

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...