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Analysis-Ferrero Poised to Revive WK Kellogg Sales for Health-Conscious Americans
In 2019, Ferrero made a $1.3 billion acquisition of Kellogg's cookies, snacks and ice cream business. The Italian company ...
Cereal sales declined for decades before Kellogg’s sale to Italian company
Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...
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Ferrero to Acquire Kellogg in $3.1B Deal
LUXEMBOURG and BATTLE CREEK, Mich. — The Ferrero Group will acquire WK Kellogg Co for a total enterprise value of $3.1 ...
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Ferrero will acquire Kellogg cereal brands for $3.1 billion
Ferrero announced it has officially acquired WK Kellogg Co, the branch of Kellogg that makes all of the brand’s cereals, for ...
Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition
Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall ...