Devin Booker ... very cool.” Booker has more than 20 colorways of his low-cut Book 1 shoe, similar to the soccer-inspired low-cut Nike "Kobe 4" released in 2008. Booker said his shoe traces ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such as Miami's Art Basel, he's had two commercials for Book 1s over the past year.