Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Starbucks longs for the days when cafes were for sitting and sipping. But the growth of some competitors is a reminder that ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant had bet too hard on mobile and drive-thru orders ...

Starbucks plans to open 500 new stores in the Middle East and "many more thousands" in China, said Brian Niccol, the ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...