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L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.
The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform ...
L'Oréal has just sparked intense debate on social media by appointing Ari Kytsya, an influencer and content creator on ...
Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of ...